Video Production for Tik Tok: The Vertical Revolution
The Rise of Vertical Video
With the ubiquity of smartphones, a new era in social media was inevitable. Enter TikTok, the groundbreaking platform that revolutionised content consumption by focussing exclusively on vertical videos. This innovative approach eliminated the need for users to rotate their devices, thus marking a significant shift in how we interact with social media content.
A New Frontier in Video Creation
As a result of this vertical revolution, video production techniques have undergone a dramatic transformation. Creators and brands alike have enthusiastically embraced this new format, leading to:
1. Tailored content strategies
2. Unique storytelling techniques
3. Innovative visual compositions
The Art of TikTok Video Production
Producing content for TikTok requires a distinct approach. Here are key considerations:
Brevity is the cornerstone of TikTok content. Videos must be concise and captivating, delivering their message within seconds.
Vertical framing is essential. All shots must be composed with a vertical orientation in mind, maximising screen real estate.
Engaging viewers quickly is crucial. The first 3 seconds of a video are critical for hooking the audience and preventing them from scrolling past.
TikTok thrives on a sound-on experience. Leveraging audio, whether it’s music, voice-overs, or sound effects, is key to maximising impact.
Impact on Brands and Creators
The rise of TikTok has led to significant changes in the digital landscape:
There’s an increased focus on authentic, relatable content that resonates with TikTok’s young, trend-conscious audience.
New opportunities for viral marketing have emerged, allowing brands and creators to reach massive audiences quickly.
A shift towards more casual, spontaneous video production has occurred, contrasting with the polished content often seen on other platforms.
In conclusion, TikTok’s vertical video format has not only changed how we consume content but has also opened up exciting new avenues for creative expression and brand engagement in the digital space.
Why Tik Tok & Reels
If you are targeting a younger market for your brand, TikTok and Reels are essential platforms to consider. With 32.5% of TikTok users in the US being between 10 and 19 years old and 29.5% being between 20 and 29 years old, the platform has a strong demographic of young users. In fact, many young people are even using TikTok as a search engine. With over 2 billion downloads and more than 800 million active users worldwide, TikTok and Reels offer a significant opportunity for brands to reach and engage with younger audiences.
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