Marketing Agency Video Case study
Marketing Agency Video Case Study: Fox Graphics
Marketing Agency Video Case Study: Fox Graphics
The agency that told everyone’s story but its own
Client: Fox Graphics Sector: Design & Marketing Deliverables: Two scripted brand films, a promotional film and a founder introduction Location: Manchester
The cobbler’s children problem
Marketing agencies spend their days making other businesses look brilliant. Their own story is the one that never gets told properly, there’s always client work in the way, and besides, it’s much harder to be objective about yourself.
Fox Graphics didn’t have a visibility problem. They had proof, real results, a bold personality, a founder with genuine presence. What they didn’t have was a way for a prospect to feel any of that before the first meeting. On paper, one accomplished agency looks much like another. In person, Kate Fox doesn’t. The job was to close that gap.
Finding the story worth telling
We don’t start with a shot list. We start with an interrogation of the brand: what’s the one true story that proves the promise?
For Fox, it was sitting in their client history, a business they’d helped grow from £8M to £65M. Most agencies would put that number on a slide. We built a film around it, because a number on a slide is a claim, and a story told well is evidence. The script wove that growth story together with Kate’s own voice, the blend of creativity and commercial thinking that clients actually buy from Fox.
The visuals stayed sleek and modern to match the brand, but the visuals were never the point. The point was that by the end of the film, a prospect knows exactly what working with Fox feels like, before anyone has said a word in a meeting.
The Brief: Creating an Agency Video That Builds Trust
Fox Graphics, a high-performing design and marketing agency, approached us to produce a marketing agency video that would reflect their bold personality, proven results, and unique approach. They wanted a video that didn’t just look great but positioned them as experts in their space and sparked connection with potential clients before the first handshake.
Our Approach to the Agency Video
To deliver a standout agency video, we focused on uncovering and expressing the real essence of Fox Graphics. This wasn’t about flashy visuals. It was about strategy: showing prospects the why behind what Fox does and backing it up with measurable success.
Key elements of our approach:
- Telling the story of how they helped a client grow from £8M to £65M
- Writing a script that captured their blend of creativity and commercial thinking
- Using sleek, modern visuals that matched their brand identity
- Structuring the video to feel punchy, personal, and high-trust
The Strategy in Action
Each video was built to serve a purpose:
- Trust-building: Prospects know what to expect before the first call.
- Sales enablement: Speeds up the decision-making process for high-quality prospects.
- Qualification: Leads arrive already aligned with Fox’s values and style.
What the Client Said About Their Video
Jason and the team were extremely supportive and creative throughout the process of creating my two Fox videos. They went over and above to ensure the finished videos were punchy, professional and delivering the right tone and message. I felt relaxed to be in capable hands and trusted them totally to ensure the end result exceeded my expectations.
The response has been fantastic. A potential client recently watched one of the videos before our meeting. It introduced me and Fox before we even shook hands. The client was already relaxed and loved my approach, it reassured him I was the right fit. I secured the commission, and I know the videos helped enormously.
These videos have helped Fox raise our game, which is exactly what we do for our own clients. We say what we do on the tin and Rhodon Films is part of that team. Highly recommend you invest in a spot of their magic!
Kate Fox, Founder, Fox Graphics
Results From the Marketing Agency Video
This project delivered what every marketing agency video should, tangible business outcomes and brand clarity.
Since the launch of the videos:
- Leads come in warmer, more informed, and easier to convert
- The videos are now essential sales tools, used before and during client meetings
- Fox Graphics saw a noticeable increase in trust and engagement from prospects
Fox Graphics Promotional Film
Here is one of the films that has helped them simplify their sales process. They also use it on their website to improve conversions.
Why a Agency Video Matters
Marketing agencies know how to tell their clients’ stories—but it’s often harder to tell their own. A powerful marketing agency video makes your value visible. It opens the door to deeper conversations, better clients, and faster conversions.
Let’s create something that speaks for you, before you even say a word.
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