Marketing Agency Video Case study
Marketing Agency Video Case Study: Fox Graphics
Marketing Agency Video Case Study: Fox Graphics
The agency that told everyone’s story but its own
Client: Fox Graphics Sector: Design & Marketing Deliverables: Two scripted brand films, a promotional film and a founder introduction Location: Manchester
The cobbler’s children problem
Marketing agencies spend their days making other businesses look brilliant. Their own story is the one that never gets told properly, there’s always client work in the way, and besides, it’s much harder to be objective about yourself.
Fox Graphics didn’t have a visibility problem. They had proof, real results, a bold personality, a founder with genuine presence. What they didn’t have was a way for a prospect to feel any of that before the first meeting. On paper, one accomplished agency looks much like another. In person, Kate Fox doesn’t. The job was to close that gap.
Finding the story worth telling
We don’t start with a shot list. We start with an interrogation of the brand: what’s the one true story that proves the promise?
For Fox, it was sitting in their client history, a business they’d helped grow from £8M to £65M. Most agencies would put that number on a slide. We built a film around it, because a number on a slide is a claim, and a story told well is evidence. The script wove that growth story together with Kate’s own voice, the blend of creativity and commercial thinking that clients actually buy from Fox.
The visuals stayed sleek and modern to match the brand, but the visuals were never the point. The point was that by the end of the film, a prospect knows exactly what working with Fox feels like, before anyone has said a word in a meeting.
The film
Promotional Film
Fox use this film on their website to improve conversions, and more tellingly, they send it ahead of sales meetings. It does the introductions before the handshake.
What happened next
Shortly after launch, a prospective client watched one of the films before a meeting with Kate. By the time they sat down, the introductions were already made, he knew her approach, liked it, and felt reassured she was the right fit.
Fox secured the commission. Kate’s words: the videos “helped enormously.”
That’s the entire job of a marketing agency video, done in one sitting: trust built before the handshake, a warmer conversation, a faster yes.
What the Client Said About Their Video
Jason and the team were extremely supportive and creative throughout the process of creating my two Fox videos. They went over and above to ensure the finished videos were punchy, professional and delivering the right tone and message. I felt relaxed to be in capable hands and trusted them totally to ensure the end result exceeded my expectations.
The response has been fantastic. A potential client recently watched one of the videos before our meeting. It introduced me and Fox before we even shook hands. The client was already relaxed and loved my approach, it reassured him I was the right fit. I secured the commission, and I know the videos helped enormously.
These videos have helped Fox raise our game, which is exactly what we do for our own clients. We say what we do on the tin and Rhodon Films is part of that team. Highly recommend you invest in a spot of their magic!
Kate Fox, Founder, Fox Graphics
Why an agency video matters
Agencies are brilliant at making value visible for their clients. A marketing agency video does the same job for you: it opens the door to deeper conversations, better-fit clients, and faster decisions, because the prospect arrives already knowing who you are.
If your agency’s story is the one that never gets made, let’s have a conversation. No pitch, just a look at what a film could do for the way you win work.
See how we approach [corporate video production in Manchester], browse more films on [Our Work], or read our [client testimonials].
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