Corporate Video Trends for 2026

My Predicted Corporate Video Trends for 2026

1. Quality isn’t a “nice to have” anymore in Corporate Video

You can’t ignore it: the baseline quality of video has gone up everywhere. YouTube, LinkedIn, Instagram, it all looks like it came from a production company. Influencers are hiring editors. Businesses are booking camera ops just to grab proper b-roll.
If your brand is still putting out cheap-looking video, it won’t look “authentic”. It’ll look careless. And people will judge you for it. Reference

2. Real people beat AI people (every time) in Corporate Video

AI-generated presenters are a great way to stay off camera. They’re also a great way to kill trust.
We trust humans because we read micro-movements, hesitation, eye contact, posture, all the little tells Ai still can’t fake convincingly.
Filmmakers already know this. That’s why documentaries now show the lights, the mics, the makeup artist stepping in. It’s a signal: this is real. Expect more of that. Reference

3. Ai becomes invisible, but essential in Corporate Video

Ai isn’t the story, it’s the toolbox.
Scripts, sound clean-up, removing distractions from set, speeding up post. The best use of AI in 2026 won’t be obvious. If you can see the AI, it’s probably being used badly. Reference

4. Depth of field makes a comeback in Corporate Video

We’re drowning in flat, over-processed images thanks to phones and computational “magic”. I’m even seeing it creep into TV and cinema.
I think we’ll see a push back: deeper shadows, selective focus, motion blur. Visual cues that say this was captured, not generated.
As someone who loves photography as an art form, this is a welcome correction. Reference

5. Short-form isn’t going anywhere

Short-form started in bedrooms. Now it’s core marketing.
Done properly, you can communicate a huge amount in 60–120 seconds. The mistake is treating short-form as “quick” rather than considered. Reference

6. Interactive video on websites

That little chat bubble at the bottom of your site? It’s about to level up.
High-quality video + Ai will create interactive avatars based on real staff. Not fake humans, digital extensions of real ones. The goal isn’t novelty. It’s clarity and trust at scale. Reference

7. B-roll is about to get wild

Replacing people with Ai is still a bad idea.
Replacing generic stock footage? That’s fair game. Ai-generated b-roll will let brands create visuals that actually match what’s being said and reinforce the emotion of the message. Stock libraries won’t disappear overnight but they’re on borrowed time. Reference

8. Psychology will finally creep into corporate video.

Editing, pacing, lighting, framing, all of it affects how people feel. We understand this deeply in cinema. Corporate video largely ignores it.
I’ve even seen event films edited using techniques borrowed from horror, fast cuts designed to create anxiety. Not sure the client would’ve approved if they’d known. Reference

This stuff matters. There are entire books on it. And if you care about presenting with impact, Vanessa Van Edwards’ work is a great place to start.

Thanks for reading my Corporate Video Trends for 2026. I hope it has helped, and if you have any questions, please do not hesitate to contact us.

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